tori akman
is an AI-Enabled UX Strategist
for B2B Experiences
SELECTED WORK
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SELECTED WORK *
Restructuring Morningstar’s B2B website
How I turned an organization that couldn’t agree on what it sold into a shared product taxonomy, content model, and scalable system of page types.
Untangling Morningstar’s B2B Navigation System
How I designed around organizational politics and constraints…and eventually got a second chance to build the B2B navigation of my dreams.
Automating page classification with AI
I turned my information architecture into an AI-powered tool that helps teams classify B2B pages at scale.