tori akman
is an AI-Enabled UX Strategist
for B2B Experiences
Selected Work
Creating a shared architecture for Morningstar's B2B ecosystem
1
I turned a flat and sprawling B2B website into a scalable architecture and encoded its logic into AI for future expansion.
COMING SOON
Untangling Morningstar’s B2B Navigation System
2
I evolved a complex navigation system as customer needs, business strategy, and the product portfolio changed.
COMING SOON
Measuring the system against its intended outcomes
3
I built a custom measurement framework to understand whether our website changes were actually working.
COMING SOON
Making sense of the world at 6 years old
4
I’ve been categorizing, color-coding, and organizing messy information since I was six.
COMING SOON